Simply Good Foods Repositions Atkins for Lapsed GLP-1 Users After 20.9% Sales Drop and $331M Impairment
With Atkins sales down 20.9% in fiscal 2026 and household penetration at 8.3%, Simply Good Foods is retargeting the low-carb brand at an estimated 23 million US adults who have stopped or cycle on and off GLP-1 drugs…



















