Danone Study of 42,000 Consumers Finds Gut Health and Digestive Comfort Drive Plant-Based Dairy Demand, Pointing Alpro and Silk Toward Fibre-Rich GLP-1 Products
A Danone-backed study of 42,000 adults in 14 countries, run with Ipsos, finds health (42%) outranks taste (35%) as the main reason people buy plant-based dairy alternatives, with digestive comfort a consistent driver across markets. The results point…



















